It’s not everyday you surprise a celebrity with a giant motorized tick but that’s exactly what we did for our FRONTLINE Plus campaign to raise awareness for the spring tick season. We lured Louie Spence to Battersea Park under the illusion he was filming an awareness video for FRONTLINE Plus yet little did he know what was hiding behind the trees…

Poor Louie and his pooches got the shock of their lives when out crawled giant ticks from the undergrowth. Not wanting to miss out, Louie then got to have his own back by surprising some unsuspecting members of the public. This was all packaged up into editorial content, which we issued to press.

In total the video had over 133,300 views and we secured 33 pieces of coverage including MSN, Yahoo and many more. Watch the video here: https://www.youtube.com/watch?v=x0pWTngWPW4