The sun may have shined, but the fashion world has its sights firmly set on the Autumn/Winter season. Press were treated to an exclusive preview within the gallery space at Noho Studios for the instinct pr AW17 press day where we proudly showcased trend-inspiring AW17 collections (and a hit of summer product) from each of our brands.
Fresh new threads from Replay, Lands’ End, QVC, Saint James and EMP were on display, alongside the latest kicks from Diadora and summer frames from Police Lifestyle. Press, bloggers and influencers from London’s best publications attended, including Glamour, GQ and GQ Style, Men’s Health, InStyle, i-D, Dazed and many many more.
Police eyewear presented a selection of current sunglasses trends including the double-lens, retro 80s style and entirely flat aesthetics. The stand was ever so Instagrammable, with selfies being taken left, right and center!
French chic followed with the L’Atelier and AW17 collections from French heritage brand, Saint James. The classic twenty-one stripe trademark designs were visible throughout the collections for both menswear and womenswear. As described by attendees, the offering embodies understated, classic heritage.
Our newest addition QVC brought an air of glamour, presenting faux-fur jackets by Rino & Pelle and soft leather jackets by H by Halston. With strong accessories brand from designers such as Amanda Wakely and Pia Rossini on display, QVC well and truly displayed its fashion credentials.
To bring a touch of rock ‘n’ roll to the proceedings, Replay showcased an effortlessly cool vibe. Military meets biker with a collection of effortlessly cool separates from the Italian favourite. Denim and leather was a key focus as the AW17 collection demanded attention.
Diadora presented its collection of already in-demand AW sneakers and apparel. With weave, snake and animal print designs and colour-ways, the product achieved a great deal of attention from all attendees. Prepare to see Diadora continuing to walk the streets of London into Autumn/Winter.
As Europe’s official music and entertainment merchandiser, EMP rocked up and rocked out at our press day, showcasing their selection of band and pop culture tees. From the Rolling Stones to Star Wars, the brand made the most of the current band tee trend and impressed the press with their bold, statement offering.
With a wide selection of apparel for the modern family, Lands’ End showcased classic, quality pieces. From high summer to AW17, Lands’ End showcased classic, quality pieces for the modern family. Leopard print and luxurious cashmere for womenswear to technical outerwear for men’s presented the wide offering available.
As expected, our press day was a great success with many returning and new faces popping in to see what we had to offer. If you want to take a peak at the new collections, get in touch to make a showroom appointment at the agency.