I was working in New York when I first came across PR. I was an aspiring photographer at the time and was working as an assistant at a magazine. I had always wanted to be involved in the production of a magazine but I quickly realised that I was on the right path but headed in the wrong direction.
While there I encountered a Girl Boss; a woman in control, capable of anything and full of ambition. This woman worked in PR and inspired me to follow in her footsteps. Since working in PR I’ve met a lot of Girl Bosses and hope to inspire more girls to join the gang. Girl Power!
What do you love about the job?
You’re never bored in public relations. It is an ever-evolving industry which brings so much excitement and dynamics. From social media marketing to event planning, to media training and beyond – the creative and logistical planning you might do varies day to day – two days are rarely the same. If you thrive on variety, this career is perfect for you.
What’s your best PR memory to date at instinct?
I’ve only been at instinct for a short while but I’ve already made some great memories, from learning how to make Negroni’s to building a human pyramid at Kew Gardens. Those aside, I’d say that the best memory to date has been achieving my first piece of coverage for Diadora’s B. Elite Liberty Patchwork Trainers on Hunger Wants. There is a great sense of fulfillment at instinct where you are recognised for the work you do and the results you achieve.
If you were any publication, what would you be?
I see myself as a Time Out sort of girl. I love a good pun, a good pop-up and a great pizza slice.
If you could give one piece of advice to aspiring PRs what would it be?
Don’t stop learning. The PR industry is fast-paced and competitive with lots of change. If you want to be successful in PR you need to learn and grow constantly. The internet has made learning so easy, affordable and accessible that it’s difficult to come up with a good excuse not to keep developing. The more strings there are to your metaphorical bow the better, you become more valuable to your company, and to yourself.