London based Gunna Drinks Ltd, an award-winning range of craft soft drinks, has appointed instinct to launch two new flavours and help tell the Gunna story to key trade media.
Containing less than 5% sugar and inspired by soft drinks inspired by famous blends from around the world, the new range of craft soft drinks encompasses four flavours, Original (sparkling water, natural gingers and aromatic flavours), Steelworks (sparking water, natural gingers and cola tonic), Pink Punk (a mix of sparkling water, natural raspberry and lemon) and Muscovite (sparkling water with natural lemon and mint).
All four flavours will be available in contemporary, stylish cans and will shake up the soft drinks category with this range of never-before-seen products.
Instinct will deliver a targeted trade media strategy to help drive stockists and increase brand awareness amongst key retailers, helping put some fizz back on to the soft drinks category.
Jonathan Kirkby, Managing Director of instinct pr comments, “Sugar tax is high on the news agenda and with many soft drinks brands under scrutiny, Gunna has come to us at the perfect time. We are thrilled to be working with them at the start of the brands journey, with such strong character and personality we see a very exciting road ahead.”