February was one jam-packed month! We had the privilege of launching the first ever fitness programme by Myleene Klass, MyBody by Myleene. We saw our BIG idea brought to life with a headline-grabbing photoshoot, hosted two events back-to-back, not to mention three cover shoots and eight press interviews!
First came the dare-to-bare photoshoot with Myleene which resulted in blanket coverage on the day of launch including a front cover mention and double page spread in The Sun and nude images on MailOnline, Evening Standard online, Mirror.co.uk and Metro.co.uk to name just a few.
Our first of two events was a workout class hosted by Myleene herself at Good Vibes in Covent Garden. With a bright and early 8.45am start, seven fitness journalists from the likes of Women’s Health, YOU and Daily Express donned their workout gear and got ready to sweat!
By the end of the 30-minute workout, the consensus around the room was that ‘you will sweat a lot’… we were knackered just watching! Myleene went through the three workouts within the programme: MyStrength, MyPower and MyCore, to demonstrate how each workout targets a different part of the body. Journalists were also treated to a healthy buffet supplied by the delicious Detox Kitchen.
The very next day was our press breakfast held at Carousel in Marylebone. It was the perfect opportunity for Myleene to talk about why she created the programme for busy mums who struggle to fit a gym session into their week.Among the attendees were Daily Telegraph, Daily Mail, OK!, HELLO!, The Sun Online and Women’s Health who all left with a MyBody by Myleene fitness programme and a promise to ‘get sweaty ladies!’Coverage highlights off the back of the events include a front cover on Health & Wellbeing, an interview in OK! and a video interview on HELLO! Online. Myleene also featured on the front cover of Fabulous for the 10th Birthday issue to launch her MyBody programme!
There is more exciting stuff in the pipeline so stay tuned! Why not try out MyBody by Myleene for yourself at www.mybodybymyleene.com.
P.S. If you’ve ever wondered what happens behind the scenes at a photoshoot…